Miracle reshapable heat lotion.
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epositionable with shape memory.
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96 hour extreme frizz control.
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Heat protectant with 450°F thermo-protection.
"After you cleanse, treat and prime, you will apply L'Incroyable and blow out. Then the next day because you have the L'Incroyable or like i like to call it, a "re-styler" curling your hair will be much easier because this product is in your hair."